CIFTIS Sports Section Brings "Active Lifestyles" into the Exhibition Hall

2026 China International Fair for Trade in Services

BEIJING, Sept. 14, 2026 (GLOBE NEWSWIRE) -- Table tennis, pickleball, shooting, sim racing... At this year's CIFTIS Sports Services Section, visitors can experience a rich and varied "active lifestyle." Under the theme "World-Class Sports Host City, Connecting the World," this year's Sports Services Section allows visitors to experience the latest achievements brought by the upgrading of sports technology, sports services, and sports consumption.

Since the inception of CIFTIS, the Sports Services Section has been one of the Fair's important themes and has now become an important platform for showcasing China's sports development achievements, connecting global sports resources, and deepening international sports cooperation. The 2026 Sports Services Section covers an exhibition area of over 6,000 square metres and encompasses five major sports services trade segments: professional sports competition performances, commercial sponsorship of sports events, sports event copyright trading, internet sports services, and sports tourism.

Innovation and fashion are major highlights of this year's Sports Services Section, with participating enterprises bringing engaging sports IP trendy toys and innovative achievements that combine competitive strength with broad public applicability.

Shuhua Sports has transformed Olympic-level professional training technology into fitness solutions for the general public. RigourTech's event refereeing system and digital training assessment system attracted a large number of professional visitors who stopped to try them out. Enterprises including Suooter Technology and Daisile presented mature, implemented application solutions, while the Aokun pickleball interactive experience area drew many guests to observe and try their hand at the sport. All Star Partner exhibited merchandise and trendy toys from top football clubs and event IPs such as WTT with which it collaborates. China National Sports Group presented its full-chain services for sports venues, major event support, and achievements related to sports going global.

As active lifestyles become tangible and accessible, the boundaries of sports services trade are also continuously expanding. From professional training to public experience, from event IPs to venue services, the CIFTIS Sports Services Section is becoming a window for the convergence and cooperation of global sports resources.

Contact person: Ms. Zhu, Tel: 86-10-63074558